Evaluation 4- Who would be the audience for your media product?

Bellow is an example of a profile of a audience member that we tried to aim our sequence towards and who we agree would enjoy the film the most.

When looking into what our model audience member was, we had to take into account numerous pieces of research, such as our audience survey and our research of average thriller genre fans through the use of YouGov. Our first focus was the gender of our audience member. Whilst our survey showed that the majority of respondents were female, YouGov contradicted the idea that the majority of our audience was female by showing that for the thriller films we searched the majority was, instead, male. For this reason, and as YouGov takes into account a wider audience than our survey did, we decided that it was more accurate to have a male as our model audience member - although we are aimed our film towards both males and females due to the majority being different on our survey and YouGov. We then analysed the different interests, financial statuses and careers audience members of the thriller genre had on YouGov, and found that the majority of the thriller audience were working class and had careers in typical jobs such as manufacturing. In addition, as the majority of the audience was male, we found they had typically masculine interests. We ensured that all of this was taken into account when creating our model audience member, and this therefore resulted in the profile seen above.